Brand Assets & Logos#

Lesaka Online provides merchants with official brand assets, logos, and payment method icons to display on their websites and marketing materials. These assets help build trust with customers and clearly communicate accepted payment methods.

Usage Guidelines#

These brand assets are available exclusively to active Lesaka Online merchants. By using these assets, you agree to:

• Use logos only while maintaining an active merchant account
• Display logos in accordance with brand guidelines
• Not modify, distort, or alter the logos
• Link logos to official Lesaka Online websites where appropriate
• Remove logos if your merchant account is terminated

Lesaka Online Logos#

Primary Logo#

The primary Lesaka Online logo should be used in most cases.

Available Formats:

• SVG (Scalable Vector - recommended for web)
• PNG (High resolution - for print and digital)
• EPS (Vector - for professional design software)

Color Variants:

• Full color on white background
• Full color on dark background
• White on transparent
• Black on transparent

Download Primary Logo

Logo Variations#

Wordmark Only#

The Adumo wordmark without the icon, suitable for horizontal layouts.

Icon Only#

The Adumo symbol without text, for compact spaces or app icons.

Stacked Logo#

Vertical arrangement for narrow layouts.

Payment Method Icons#

Display accepted payment methods on your checkout page to improve conversion rates.

Card Brand Logos#

Available Icons:

• Visa
• Mastercard
• American Express
• Diners Club
• Maestro
• Discover

Formats: PNG, SVG
Sizes: 32px, 48px, 64px, 128px

Download Card Logos

Payment Type Icons#

Available Types:

• Credit Card
• Debit Card
• EFT (Electronic Funds Transfer)
• Secure EFT
• Digital Wallets
• Mobile Payments

Security & Trust Badges#

PCI DSS Compliant Badge#

Display this badge to assure customers of secure payment processing.

Usage:

• Place near payment forms or in footer
• Link to Lesaka Online security information
• Do not modify or recreate

3D Secure Badge#

Indicate support for 3D Secure authentication (Verified by Visa, Mastercard SecureCode).

SSL/TLS Secure Badge#

Show that transactions are protected by encryption.

Implementation Examples#

HTML Embed Code#

<!-- Lesaka Online Logo with Link -->
<a href="https://www.adumoonline.com" target="_blank">
  <img src="/images/adumo-logo.svg" alt="Lesaka Online Payment Gateway" width="200">
</a>

<!-- Accepted Payment Methods -->
<div class="payment-methods">
  <img src="/images/visa.png" alt="Visa" height="32">
  <img src="/images/mastercard.png" alt="Mastercard" height="32">
  <img src="/images/amex.png" alt="American Express" height="32">
</div>

Checkout Footer Example#

<footer class="checkout-footer">
  <p>Payments securely processed by 
    <a href="https://www.adumoonline.com">
      <img src="/images/adumo-logo.svg" alt="Lesaka Online" height="24">
    </a>
  </p>
  <div class="security-badges">
    <img src="/images/pci-dss-compliant.png" alt="PCI DSS Compliant">
    <img src="/images/ssl-secure.png" alt="SSL Secure">
  </div>
</footer>

Branding Guidelines#

Do’s ✓#

• Use official logos without modification
• Maintain minimum clear space around logos
• Use appropriate color variants for backgrounds
• Ensure logos are legible and properly sized
• Link logos to www.adumoonline.com

Don’ts ✗#

• Don’t stretch, skew, or distort logos
• Don’t change logo colors
• Don’t add effects (shadows, gradients, etc.)
• Don’t place logos on busy backgrounds
• Don’t use old or unofficial logo versions

Minimum Size Requirements#

Digital/Web:

• Minimum width: 120px for full logo
• Minimum height: 40px

Print:

• Minimum width: 25mm for full logo
• Minimum height: 8mm

Color Specifications#

Primary Brand Colors#

Lime Green:

• HEX: #C8D92F
• RGB: 200, 217, 47
• CMYK: 33, 0, 100, 0

Earth:

• HEX: #1F1F1F
• RGB: 31, 31, 31
• CMYK: 0, 0, 0, 100

Supporting Colors#

For the complete Lesaka brand color palette, refer to the Lesaka Master Brand Manual or contact the marketing team.

Download Assets#

All brand assets are available for download through your merchant dashboard.

Access Your Assets#

1. Log in to your Merchant Dashboard
2. Navigate to Settings → Brand Assets
3. Select the assets you need
4. Download in your preferred format

Questions?#

For questions about brand asset usage:

• Email: marketing@adumo.com
• Support: support@adumo.com
• Phone: +27 (0)21 555 3260

Additional Resources#

• Shopping Cart Integration - E-commerce plugins
• Payment Page Code - Implementation examples
• Integration Guide - Technical documentation

Brand assets are provided for use by active Lesaka Online merchants only. Unauthorized use is prohibited.